Simon stopped the meeting cold. He said he just didn't understand what was being presented, it made no sense and if he's confused, his customers were going to me more confused.
So Chris took it from the top and went over the pitch again. Speaking into his PC, he walked through the ideas, checking in with Simon along the way.
Hmm, thought Simon. This was pretty lame, did these guys not look at the back end data, do any research? He said he still wasn't getting it. He said what he understood about the project in no way tallied with what Chris was saying. To reality check his reaction, he applied a relatively new tool: he took out his phone, opened an analytics dashboard app and then mirrored that up the main meeting room screen for everyone to see.